An announcement made by Elon Musk on the social media platform he purchased last year for $44bn (£35.2bn) revealed that he has found a new chief executive to lead Twitter. While he did not mention the name of the new boss, he stated that she would commence in six weeks, after which he would assume the position of executive chairman and chief technology officer. Mr Musk has been under pressure to identify someone else to run the company and focus on his other businesses. He stated last year that no one who can keep Twitter alive wanted the job after Twitter users voted for him to step down in an online poll. Although he had pledged to hand over the reins, it was not evident when or even if it would occur. Dan Ives from the investment firm Wedbush Securities remarked that they saw this as a significant step forward, with Musk ultimately understanding the situation that had surrounded this Twitter nightmare. The investment firm’s representative stated that balancing Twitter, Tesla, and SpaceX as CEOs was an impossible task that needed to change. NBCUniversal’s head of advertising Linda Yaccarino was reportedly in discussions to become the chief executive of Twitter, according to two US media outlets, the Wall Street Journal, and Variety, which cited sources familiar with the matter. Twitter did not make any statement regarding the reports, and NBCUniversal did not immediately respond to a BBC request for comment. It is sometimes difficult to understand when the billionaire and owner of Twitter is joking or being serious. Last month, when asked who would be in charge of Twitter, he responded by stating that he had named a dog as Twitter’s leader.
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